How It Started
Every year, according to People for the Ethical Treatment of Animals (PETA) that every year, more than 100 million animals across the world are killed in labratories biology lessons, medical training, curiosity-driven experimentation, and chemical, drug, food, and cosmetics testing.
Makeup Industry
Makeup brands test on animals to assess the safety of these new ingredients to human being. The brands that support the use of animal cruelty are the following:
Benefit
Clinique
Estée Lauder
Maybelline
M.A.C
To avoid supporting international brands who uses animal cruelty products, here are some local makeup brands that are affordable and high quality products who are animal cruelty free:
Filipinta is made to encourage Filipinas to embrace modern makeup and cultivate an appreciation for the local culture. They also use eco-friendly packaging to shipped out their products. You can avail their products on their Instagram account.
FilipintaBeauty
Ellana Minerals
Established in 2008, Ellana Minerals promises to offer products that are both for skincare and makeup. Their sophisticated and affordable mineral makeup especially curated for the Southeast Asian skin. This includes primer, foundation, and products for the eyes, lips, and cheeks.
Happy Skin
Happy Skin was started in 2013, since then the multi-awarded brand has earned a following for their skin-friendly and easy-to-use products made in Korea, Japan, and Taiwan.They had collaborations with Disney, Beauty Bar, Plains and Prints, and even with well-known Filipina socialite Heart Evangelista.
Skin Lab
SkinLab Naturals aims to provide healthier beauty and wellness products with eco-friendly and animal cruelty free products. They believe that skincare and makeup shouldn’t only make you look great, but also make you feel great. Their products contain natural active ingredients, which hydrate, protect, and heal the skin.
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Coloruette Cosmetics
Colourette Cosmetics redefines cosmetics while empowering the modern-day woman. Their product line of mainly tints is perfect for the eyes, cheeks, and lips. All of Colourette Colourtint (Php 249)‘s 35 shades are blendable and pigmented and are suitable for the Filipina skin. They use high quality products that are animal cruelty free ingredients.